“Don’t find a fault, find a remedy.” Henry Ford
What do they say? Application is better than theory.
The Center for Entrepreneurship gives you the perfect opportunity to build on knowledge gained from your studies in our wide range of seminars and workshops, preparing you on your way to founding a company We offer seminars, which are held in multiple events over the course of the semester, and one- and half-day workshops, offered every semester as part of the Studierenplus interdisciplinary programme. They cover wide-ranging topics on all areas of entrepreneurship and business startups, as well as specific subjects, such as creating a business plan and social media marketing.
Our seminars
from 05.10.2021
Entrepreneurship: Develop your (Start-up) Project
Lecturer: Matthias Gutbrod
Date: 05.10. – 14.12.2021
Start: Tuesdays, 6 – 9 P.M.
Room: (Room 20-217) or Online. The link to the event will appear below after registration.
ECTS: 5
Course contents:
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Student teams develop with Design Thinking and creativity methods a successful idea from a validated problem and demand situation. Building on this, you will learn how to use interview techniques, value proposition design, business modeling, lean startup and prototyping to develop a successful business model from your idea with strengths-oriented group work in complementary teams
Contents:
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- Ideas / creativity techniques
- Understanding, recognizing and developing business models
- Lean Canvas / Business Model Canvas + Value Proposition Canvas
- Business Model Validation + Experimentation/Prototyping
- Customer Interviews / Interview Skills
- Entrepreneur Mindset + Effectuation
- Pitch Training / Storytelling
Requirements:
This course includes 3 exams:-
- Cooperation in the course and on Relax (Team rating, 30%)
- Final presentation (Rating of the team result, 40%)
- Written report (individual rating, 30%)
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Sign up: Relax Reutlingen
05.10.2021
Green – Greentrepreneur – Textile
Sustainable ideas for the future of textile
Lecturer: Laura Simons, Center for Entrepreneurship as well as lecturers from the faculty Textil & Design and other lecturers with professional background
Sign up for students from our partner universities:
bit.ly/Gruene_Gruender_Anmeldung
Seminar content:
You’re interested in everything related to textile, fashion and textile technology?
You want to create an impact with your work one day?
You want to change something, for the sake of the environment?
Then you’re just at the right place in our seminar: Sustainable business endeavors within the textile sector.
What is actually sustainable? What can I do? How can I develop a business idea with substance?
All the answers to those questions you can learn with us.
As in a game simulation, you can gain founding experience with sustainable ideas for the textile sector. In a team you develop a sustainable business idea for a textile topic of choice, validate this idea and present it within a final pitch.
Your topic can encompass anything within the large area of textile: Clothing Industry, Recycling, Fiber Technology, Smart Textiles and more… we look forward to your ideas!
Within the course you get to learn about many topics on entrepreneurship knowledge, like Design Thinking, development of business models, Business Model Canvas, interview techniques, validation, prototyping, pitch training.
Furthermore there is a lot of input about textile knowledge: Sustainability in the textile sector, recycling, material differences, organic vs. chemical, sustainability in the textile chain and the fashion industry, sustainable business models and supply chain.
from 04.10.2021
Social Entrepreneurship
Lecturer: Lubko Matsekh et. al.
Date: from 04.10.2021
Time: 6 – 8 P.M.
Room: online
ECTS: 5
Registration Link: https://bit.ly/SE_reg_WS21_22
The course social entrepreneurship focuses on identifying a significant social and/or environmental issue and developing a business idea with systemic environmental and social impact. This module has two streams. In the first stream, course participants will start with a problem deep-dive. Through extensive research, they will study a problematic social or environmental issue to identify the source of the problem. They will then learn how to find a data-driven solution for this problem and validate it. The next steps will be mapping the customers and users of their solution and creating a product or service vision. In the pitch training, participants will learn how to present the aggregated data in concise audience-oriented manner.
In the second stream, every team, once formed, will undergo several mentoring sessions on business model creation. The basis for these sessions is the sustainable business model canvas. Here the participants will implement and expand the knowledge gained in the first stream. We will be working on value propositions, competitive strategies and revenue streams. The key aspects here will be social and environmental costs, social and environmental benefits, design for disassembly, end-of life dimensions, and impact of the solution. The teams have to arrange mentoring sessions with the lecturer separately.
These two streams run parallel.
Despite of many topics, the key purpose of this course is to learn to identify a relevant problem and know how to measure the impact of one’s actions.
The course social entrepreneurship follows the idea of project- and challenge-based learning. The project you will be working on is your venture idea. You do not need to have a business idea before entering this course. However, it may help you to progress, if you have one. Using a sequence of interrelated sessions, the course leverages the theoretical input with hands-on sessions and intensive coaching by industry experts to support participants’ learning journey. This module follows the logic of short work cycles in the sense of Double-Diamond approach (https://bit.ly/Double_Diamond) and the scientific method (http://bit.ly/Scientific_method).
If you have questions, get in touch:
Dr. Lyubomyr Matsekh: Lyubomyr.Matsekh-Ukrayinskyy@Reutlingen-University.DE
LinkedIn: https://www.linkedin.com/in/dr-lyubomyr-matsekh-64488a137/
SCHEDULE
22.09.21/ 17:00 CET – Informal meeting: intro and process
27.09.21/ 17:00 CET – Sustainability and social entrepreneurship
01.10.21/ 17:00 CET – Observing and discovering
04.10.21/ 17:00 CET – Sustainable Business Models
08.10.21/ 17:00 CET – User research and interview training
18.10.21/ / 17:00 CET – Persona development
22.10.21/ / 17:00 CET – Customer journey mapping
25.10.21/ 18:10 CET – Pitch Training_Attention
29.10.21/ 17:00 CET – Ideation and concept creation
15.11.21/ 18:10 CET – Pitch Training_Believe
26.11.21/ 18:10 CET – Pitch Training_Care
03.12.21/ 16:00 CET – Hollywood pitch
14.12.21/ 17:00 – 21:00 CET – PITCH YOUR IDEA (internal pitching competition)
16.12.21/ 18:00 – 21:00 CET – MOVE YOUR IDEA (external pitching competition)
Every session lasts in average two (2) hours.
07.10. – 14.12.2021
Business Plan Seminar
Lecturer: Markus Riehl
Date: 07.10. – 14.12.2021
Time:Thursdays, 6 – 9 P.M.
Room: online
Credits: 5ECTS
Course contents:
The participants develop comptencies in following areas:
• Knowledge about the fundamental structure of business plans
• An in-depth understanding of the individual chapters of a business plam
• The skill to write, read and evaluate business plans
The event includes:
• The composition of a business plan
• Presentation of a business plan infront of a professional jury
• Current trends in the start-up scene
Requirements:
• Online participation on the learning platform (individiual rating, 30%)
• Final presentation (Rating of the overall team result, 30%)
• Written composition (rating of the overall team result, 40%)
Sign up: Relax Reutlingen
from 11.10.2021
Founding – Fundamentals for the beginning of self-employment
Lecturer: Laura Simons et. al.
Date: from 11.10.2021 onwards, every Monday
Time:3:30 – 6:45 P.M.
Room: online
Credits: 2 ECTS
Sign up: https://relax.reutlingen-university.de/enrol/index.php?id=19485
Course contents:
Participants learn various aspects that are to be taken into consideration for founding or self-employment.
Included are, among other things, questions about
- Basic knowledge for your own start-up
- Idea development
- Business Model Canvas
- Business model development
- Business model validation
- Legal and financial issues
- Social Media Marketing
- Pitchtraining
| Date | Time | Lecturer | Topic |
| 11.10 | 3:30 – 6:45 P.M. | Laura Simons (Center for Entrepreneurship HSRT) |
Introduction |
| 18.10 | 3:30 – 6:45 P.M. | Laura Simons | Finding a topic |
| 25.10 | 3:30 – 6:45 P.M. | Laura Simons | Design Thinking |
| 01.11 | 3:30 – 6:45 P.M. | Peter Fluhrer (Agency BärTigerWolf) |
Business Model Canvas |
| 08.11 | 3:30 – 6:45 P.M. | Thomas Rehmet (Center for Entrepreneurship HSRT) |
Validation of business models |
| 15.11 | 3:30 – 6:45 P.M. | Markus Riehl (Steinbeis-Beratungszentrum) |
Basics of Business Plans |
| 22.11 | 3:30 – 6:45 P.M. | Markus Weimer (Kreissparkasse Reutlingen) |
An overview of legal forms and financial questions about foundings |
| 29.11 | 6 – 10 P.M. | Thomas Rehmet (Center for Entrepreneurship HSRT) |
Pitchtraining |
| 06.12 | 3:30 – 6:45 P.M. | Nadja Atwaa (Communications Manager at GFT Technologies) |
Social Media Marketing |
| 16.12 | Idea competition Move your Idea | ||
| 3:30 – 6:45 P.M. | Uwe Spadaccini (Infovida GmbH) |
Understand and use patents, brands, designs | |
| 3:30 – 6:45 P.M. | Laura Simons | Final presentation of your own idea. |
20. – 24.09.2021
Start-up Summer School Industry 4.0 Entrepreneurship
Lecturer:Prof. Dr. Jürgen Münch, Prof. Dr Wolfgang Echelmeyer, Dario Wahl, External lecturers
Date:
Instruction language:German
ECTS: 5Credits
Total workload: 150h (60h of attendance and 90h of independent study) SWS 80 SWSAttendance
Sign up link: Sign up Start-up School
The examination consists of 3 parts:
- Continuous rating of performance andofteamwork (30%)
- Written composition(iinterim)-reportor slides(40%)
- Rating of results of the final presentation (30%)
Qualification goals:
Participantswillbe accustomed to the specialties that are part of founding and Industry 4.0 and instructed to the necessary competencies . The fundamental acquisition of comptencies based on problems and an active dispute with innovative ideas.
Contents of the seminar
- EntrepreneurshipBasics (Lean Startup, Ecosystems, psychological factors and soft skills)in the area Industry 4.0
- Technologies and application fields of Industry 4.0
- Customer exploration for Industry 4.0 applications
- Deep-Tech Prototype development
- Business models, scaling– and &investmentopportunitiesin Industry 4.0 Start-ups
- B2B distribution for the area Industry 4.0
Lecturing and learning methods:
Spreading of information through expertsin the topics of fundamentals and methods; transfer of contents to practicalinnovation ideas;workingin teams; team coaching with feedback; reflections within the team; private studies.
Literature:
Wahl, Dario; Münch, Jürgen (2021): Industry 4.0 Entrepreneurship: Specific Characteristics and Necessary Skills (submitted)
Bijedic, Ebbers & Halbfas (2019): Entrepreneurship Education (Term – Theory – Understanding)
Fritsch (2019): Entrepreneurship (Theory, Empirical, Politics)
Andelfinger & Hänisch (2017): Industry 4.0 – Howcyber-physical systems change the professional world
Maurya (2012): Running Lean
Blank & Osterwalder (2020): Testing Business Ideas
Ries (2011): The Lean Startup
Griesbach (2019): Lean Innovation Guide
Kagan (2020): Inspired – How to develop tech–products that your customers will love
High-Tech Founding Investments (2019): Product-Market Fit: The main reason why Industrial fails–Tech–Start-ups in the HTGF-Portfolio
Griesbach (2019): Lean Innovation Guide
Kagan (2020): Inspired – How to develop tech–products that your customers will love
High-Tech Founding Investments (2019): Product-Market Fit: The main reason why Industrial fails–Tech–Start-ups in the HTGF-Portfolio
Specificities:
Feedback from potential customers users shall be integrated into the work phases.
Our workshops
09.11. & 16.11.2021
UX Research – User Experience
Lecturer: Oksana Hinka
Date: 09.11. & 16.11.2021
Time: Mondays, 4:00 – 7:00 P.M.
Room: online
The link of the seminar will appear on Relax after signing up.
Sign up: Sign up RELAX
Guerrilla Interview, Customer Journey, validation of a business – are these terms you have heard before but cannot really assign any meaning to? Your product or your service are promising, yet you do not have any demand?
Knowing your customers and partners and understanding their wishes and problems allows you to offer better products or services.
In this workshop you can learn how you can gather all important information for your project through easy and most importantly cheap and low threshold methods. Through various rating and categorization instruments (persona, customer journey, etc.) you can create relevant and inspiring results for the development of your idea.
Course contents:
– Fundamentals for the execution of Guerilla interviews and surveys, participant observation and ethnography (“My life in a day”)
– Do’s and Dont’s
– Tips for the search for interview partners
– Analysis and categorization or structurization of the received results (customer
Journey Map, Personas or customer profiles( and their presentation
01.12. & 08.12.2021
Social Media Marketing for beginners
Lecturer: Nadja Atwaa
Date: 01.12. & 08.12.2021
Time:4 – 7 P.M. (2 dates)
Room: online
Sign up: https://relax.reutlingen-university.de/enrol/index.php?id=19492
Course contents:
The course is for students who have no or little previous experience in Marketing and Social Media. The goal is to give a general overview and introduce to the topic of Social Media. The meaning of digitalization for B2B businesses in the context of customer communication and building a brand will be discussed through Best-Case examples. Use cases and work in groups sum up the course.
- Step for step creation of a Social Media Marketing strategy
- Analysis and instructions for the planning of measures
- First insights into the topic of Content Marketing and Storytelling
- Introduction Digital Advertising and Targeting
- Reflections on the “Influencer” phenomenon
- Do’s and Dont’s in the context of Social Media in businesses
20.11.2021
Design Thinking
Lecturer: Jay Golecki
Date: Saturday, 20.11.2021
Time: 9 A.M. – 5 P.M.
Room: online
Contents:
Design Thinking (DT) is a creative method to capture a problem’s essence and work on a “solution” prototype interactive in a group.
Concrete contents are:
• What is DT?
• Which phases contain a DT-project? (Theory and practice)
• How can I apply DT in my everyday life?
Sign up: https://relax.reutlingen-university.de/enrol/index.php?id=19484
The course instruction will be in German language.
13.11.2021
Agile project management in businesses
Lecturer: Oliver Rinker
Date: 13.11.2021
Time: 9 A.M. – 5 P.M.
Room: online
Sign up: Agile Project management
Course contents:
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• You know the essential agile project management methods, their core content and purpose.• Comparison and differences to classic project management methods• Approaches to scaling agile project management methods in large organizations• Organizational challenges of agile project management• Overview: agile and classic project management methods:
SCRUM, KANBAN, SAFe, PMBOK Guide• Exercises on agile project management methods• SCRUM: principles, roles, meetings, artifacts• Risk management in agile projects
Sign up: Agile project management
06.11.2021
Business Model Generation – from ideation to start-up
Lecturer: Matthias Gutbrod
Course contents:
In the center of the workshop is communicating fundamentals for the development of business models. Through theory impulses and application of common practices and new methods (e.g. Design Thinking, Lean Startup, Business Model Canvas) the participants learn the first steps for the development of an own business idea. To form a business model out of an idea, the founding and development of a business necessitates a fitting mindset, network as well as the right tools.
- Difference between business idea and business model
- Fundamentals of business model design and Lean Canvas
- Design Thinking and Lean Start-up tools
- Understanding and anlayzing existing business models from practice
- Learning and trying business model development methods
- Tips and tricks for the development and establishment of business models
15.11.2021
Validation of business models
Lecturer: Thomas Rehmet, Center for Entrepreneurship
Date: 15.11.2021
Time:3:30 – 6:45 P.M.
Room: online
Join the Zoom meeting
https://us02web.zoom.us/j/89329935874?pwd=ZUZjWWNKNlNNV2NwMkIrVXl2d2VtZz09
(For detailed dial-in data, see “Dial-in data for the course” below)
Course contents:
• Participants become familiar with the Lean Start-up method
• Participants receive an overview of the most important methods for validation of ideas and business models and when it is best,
to use them
If you already have a project that you want to validate, you can practice it in the practical part. If you don’t have a specific idea yet, you can join an existing project for the duration of this course.
Sign up: Relax Course
10.11. & 17.11.2021
Blockchain Technology and Krypto Assets
Date: 10.11. & 17.11.2021
Time:4 – 7 P.M.
Room: online
Course description:
Blockchain technology pioneers a fundamental change of the Internet, which will affect various industries, business models or aspects of life. The goal of the seminar is to provide fundamental knowledge on Blockchain technology and cryptocurrencies to sort start-ups and innovative business ideas out better as a result. Participants learn to understand the holistic connection between Blockchain technology, finances and digital platforms as well as disruptive potential for various industry sectors. Students receive own cryptocurrency and digital assets during the workshop, so that they can interact with the topic through use cases. Thereby they develop fundamental knowledge from various disciplines, as well as of economy and finances, start-up financing and founding, game theory and mechanism design, computer science, platform models and network effects.
Part 1: Blockchain and cryptocurrencies
– Blockchain basics
– Bitcoin and the history of money
– Crowdfunding through Initial Coin Offerings
– From Web 1.0, Web 2.0 to Web 3.0
– Digitale platforms and network effects
– Case studies of various start-ups and business model innovations
– Elevator Pitches
Sign up: Blockchain Technology
from 05.11.2021
Branding for Start-ups
Dates: Fridays
05.11.2021
Room: online
Registration link: Workshop Branding
The course will be held in English / Der Kurs wird in englischer Sprache angeboten
Course description:
The Startup Branding Master Class is presented by Robert Leinders-Krog, an internationally operating brand strategist with experience from working with top brands around the globe. In recent years, his focus shifted to the startup world, and the classes presented follow the same methodology and progress as the branding part of XY01´s startup studio. You will receive step by step guides and focused sessions that will enable you to take your idea or startup to the next level. If you want to read more about XY01 and their approach, check out their website www.xy01.com or Robert´s Linkedin profile www.linkedin.com/in/robertleinderskrog.
In this workshop, you will receive a general overview over Branding. The aim of the workshop is also to assist you in defining and understanding the market and the problem you are solving. Following that, you will be able to define your purpose and ambition. As well, the lecturer will focus on general positioning principles in Branding. Another key component of the workshop is the implementation of the brand strategy. Here you will learn about the go to market do’s and don’ts’s, team building, culture inside of teams, core narrative and communication. What has been learned is directly applied in practical exercises.
See you there!
This workshop consists of five session. Please see the outline of every session below:
22.11.2021
Basics of Business Plans
Lecturer: Markus Riehl
Date: 22.11.2021
Time:3:30 – 6:45 P.M.
Room: Zoom meeting
The link for the seminar will be posted on Relax.
A quick run through the most important aspects of a business plan (for founders who are short on time).
This course is part of the seminar “Entrepreneurship – Basics for starting your own business”, but is open to anyone interested in the topic.
You do not need any previous knowledge and do not have to bring anything with you except interest in the topic and many questions.
Sign up: Basics of a Business Plans
from 11.11.2021
Pitch Training
1st Group:
- Date 1: Thursday, November 11th, 2021 | 5-7pm
- Date 2: Thursday, November 25th, 2021 | 4-6pm
2nd Group:
- Date 1: Thursday, November 18th, 2021 | 5-7pm
- Date 2: Thursday, November 25th, 2021 | 6-8pm
Whoever wants to leave a pitch as a winner, should be able to present their business idea within three minutes with passion, persuasiveness and in a comprehensible infront of the jury. In this intensive training we train the accompanying design of a pitch together. For that various media (analogue or digital), body language, and voice creatively implemented to find your own style of presentation.
The course is designed for the special requiremenets of a competitive situation and connects to already acquired basics of rhetorics and presentation techniques.
- Understanding the specific requirements of a ptich setting
- To structure a pitch in a sensical and comprehensible way
- To prepare information in a listener-oriented way (clear, evocative, comprehensible)
- To apply body language and voice optimally to affect the audience
- to present the business idea with passion and persuasion
- To apply media and techniques effectively
- Setting technique – speaker – to shape the audience dramaturgically
– please write to CfE or the lecturer, whether you will participate as a single person or as a team
24.11.2021
Blockchain-based Smart Contracts: Automatization of business processes
Date: 24.11.2021
Time:4 – 7 P.M.
Room: online
Sign up: Relax Sign up
Blockchain technology pioneers a fundamental change of the Internet, which will affect various industries, business models or aspects of life. Smart Contracts is one of the fundamental core promises of the technology. Smart Contracts are applications that can independently execute, meant for the automatization of business processes that are executed by a decentralized network, like a blockchain. ecause they reduce the administrative costs of businesses and enable new business models, they are one of the most attractive features associated with blockchain technology.
Contents:
– Basics of Blockchain technology
– Basics and characteristics of Smart Contracts
– Application fields and industries
– API combined Smart Contracts that are lead by data
– Advantages and challenges
– Case examples: tokenization, finance contracts, supply chains, licence contracts, electricity supply contracts etc.
– Law aspects
tba
Legal forms and finance planning for founding
Lecturer: Markus Weimer, KSK Reutlingen
Date: 17.05.2021
Time:3:30 – 6:45 P.M.
Room: online
Contents:
– Which legal forms are the best choice for my business?
– Which laws and legal duties result from them?
– Meaning of the choice of legal forms on financing -> threatening over-indebtness -> threatening insolvency
– Connection between investment and financing
– Necessity of capital requirements and financing plans
– Important differentiating characteristics between individual parts of the plan
(Liquidity plan, profitability plan, personnel plan, depreciation plan, etc.) -> despite good profit situation threatening illiquidity -> threatening insolvency
– liquidity before profitability
26.10.2021
Founding a small business – How does it work?
Lecturer: IHK Reutlingen
Date: 26.10.2021
Time: 4 – 5.30 P.M.
Room: Join the Zoom meeting https://ihkrt.zoom.us/j/98206540250
Do you want to test a business idea? Are you considering to make yourself self-employed through a side business during your studies? Then the founding of a small business might be a good fit for you.
You can learn how to register a small business and what you should pay attention to in the online seminar of IHK Reutlingen.
What the online seminar offers:
- Small business overview
- Legal forms for small businesses
- Registering a small business
- Accounting and taxes
- An overview of founding steps
- Tips for founding
Sign up: Relax Reutlingen
30.11.2021
Corporate culture
Lecturer: Oksana Hinka, Center for Entrepreneurship
Date: Wednesday, 4:00 – 6:00 P.M.
The quality of work is vital for the success of the business. What has enourmous effects on the work environment and therefore on the business’ success? – Organizational structure, communication rules and value system of a company.
What effects do staff decisions have on the business’ success? How does innovation potential get influenced positively or negatively? Which management forms – classical, agile or collectively lead – are fitting for a company? How can you create a more flexible, dynamic and innovative business, so that it keeps up with the pace of social change?
In this workshop we will take a closer look at the organizational forms and think about how its effects can influence the innovative strength and dynamic of the business together. Furthermore we discuss the role of teams in such organizational structures and their optimal configuration. Through case examples we can observe how executive tasks can be reasonably distributed among several employees.
Course contents:
- flexible forms of business organizations (agile and self-organization, collegially lead companies etc.)
- Typology and basic rules of new leadership and organization principles
- The optimal composition of teams
- Code of conduct and corporate culture
10.01.2022
Understand and use patents, brands, designs
Lecturer: Uwe Spadaccini
Date: 10.01.2022
Time:3:30 – 6:45 P.M.
Room: online
The link will be posted on the Relax course.
The course is dedicated to students who are interested in various kinds of commercial protection rights or want to protect their own ideas. The goal is to give a basic overview of the various kinds of property rights patents, utility models, brands and designs. The property rights will be explained through case examples and a small research in the database of the German patent and brand office will be executed.
Contents of the seminar
– technical property rights: patents and utility models
– brands: word brands and picture brands
– (industrial) designs
Sign up:Relax Course
02.12.2022
Emotional Intelligence
Lecturer: Caroline Aumeran
Date: 02.12.2021
Time: ca. 3 hours
Room: 20-218
Registration link:Relax Course
The workshop will be offered in English language.
The course will be offered in English language.
Target groups:
a) Teams from current CfE courses
b) Teams from Textile Accelerator
c) Start-ups related to Reutlingen University
d) Rest of the university and partners
Course description:
Being an entrepreneur requires much more than a great idea and sound business skills; to navigate the unknown, survive the emotional roller-coaster of creating something unprecedented, inspire your team and thrive as a leader in a gigantic and complex enterprise, you will need to find and build on qualities such as empathy, resilience, focus, and emotional intelligence.
This workshop will be conducted by Caroline, a business intrapreneur who leads her life like an entrepreneur. Drawing from her professional experience of innovation management, venture building and leading teams, as well as her experience as yoga teacher, she will provide inputs on how Emotional Intelligence and Mindfulness can make you more entrepreneurial. Through a very practical approach, you will also try out different methods adapted from famous innovation methodologies such as Design Thinking or Agile Management, in order to cultivate an entrepreneurial mindset. She will help you shed light on the important human and emotional drivers that she believes are the foundations of any social enterprise.
Connect with Caroline: https://www.linkedin.com/in/caroline-aumeran-b201858a/
Sign up: Emotional Intelligence
02.11.2021
Freelancer
Date: 02.11.2021
Time: 4 – 5.30 P.M.
Room: online
Join the Zoom meeting
https://ihkrt.zoom.us/j/98179942203
Meeting-ID: 981 7994 2203
Passcode: 791142
Sign up: Relax Sign up
Do you want to test a business idea? Do you consider making yourself self-employed through a freelancing activitiy during your studies as a side hustle? You are unsure, whether it will be a freelancing or even a commercial endeavor and what doors those would open?
Then you are at the perfect place in the online seminar of IHK Reutlingen.
What the online seminar offers:
- Freelancer or small-scale business?
- Bogus self-employment
- Legal forms for freelancing and sign up
- Accounting, taxes and insurances
- An overview of founding steps
- Tips for founding
11.01.2022
Undertaking instead of founding
Lecturer: IHK Reutlingen
Date: 11.01.2022
Time: 4 – 5:30 P.M.
Room: online
Join the Zoom meeting
https://ihkrt.zoom.us/j/99997192138
Meeting-ID: 999 9719 2138
Passcode: 432257
One who wishes for self-employment does not necessarily have to found a firm – the undertaking of a business is often a good alternative.
You can learn how in our online seminar conducted by Mara Kalkbrenner, CEO of GEMOTEG GmbH & Co. KG and the IHK moderation successors – Jeannette Klein and Regina Stracke.
What the online seminar offers:
- Possibilities and forms of the business undertaking
- Opportunities and risks of a business undertaking
- Steps until business undertaking
- Case example of successful company succession
Sign up: Relax Reutlingen
21.11.2021
Sales for Start-ups
Lecturer: Alistair Aitken
Date: Saturday, 21.11.2020
Time: 10am-2pm
Room: online
Registration Link:Relax Course
Target groups
a) Teams from current CfE courses
b) Teams from Textile Accelerator
c) Start-ups related to Reutlingen University
d) Rest of the university and partners
Course description:
The Sales workshop consists of two parts:
a) Getting in shape for selling
b)Leave your customers wanting more
In the first part, we will explore how to prepare yourself for meaningful conversations with your customers – or anybody that you need to influence about your product or service. We will cover following topics:
· The art of persuasion (What is selling?)
· Features and Benefits (Tell me about your product or service What do I talk to customers about?)
· Value (What is value?)
· Pain and Gain (How do I get customers to do something? Now really tell me about your product or service!)
· Knowing your customer (Tell me about your customer! Now really tell me about your customer!)
In the second part, we will examine and practice customer conversations and how to control them. These are the questions and topics we will address in this part of the workshop:
· How will you get your customer’s attention?
·Do you need to prepare before you talk to them?
·How will the conversation go?
·Selling through questioning
· Gaining trust
· Discovering
· Creating urgency
· Providing value
· What now?
18.01.2022
Financing options for startups
Lecturer: Victor Pauls, IHK Reutlingen
Date: Wednesday, 18.01.2022
Time: 4 – 5.30 P.M.
Room: online
Join the Zoom meeting
https://ihkrt.zoom.us/j/93019562869
Meeting-ID: 930 1956 2869
Passcode: 91848
Sing up:Financing
How do I calculate my financing requirements? What kind of financing possibilities with personal equity, mezzanine capital or borrowed capital do exist? What does this terminology even mean? What alternatives exist in the financing area like crowdfunding to meet capital needs? Which subsidies can I use for my idea? You can get demonstrative answers to these and other questions from Victor Pauls, an IHK founding consultant.
Course contents:
• public funding programs (EXIST, Junge Innovatoren)
• High-Tech Founding investments
• founder coupons
• Credit deals and loans for founders (Kfw, …)
• Competitions and prizes
• Crowd-Funding
• Shareholding investments and Business Angels
• Venture Capital
tba
Networking today – stylistically confident and successful
Lecturer: Falk Föll
Date: 26.06.2021
Time: 10.30 A.M. – 2 P.M.
Room: online
The course will take place online. The link will be posted shortly prior on RELAX.
Course contents:
1. What does networking mean and how does it work?
2. How do I improve my value within a network?
3. Which tools help me to build and expand a successful network?
4. Do’s and Don’ts
5. Networking in different cultures.
08.11.2021
Prototyping
Lecturer: Thomas Burkard
Date: 08.11.2021
Time:4-7pm
Room: online
The course will take place online. The link will be posted shortly prior on RELAX.
Course contents:
By means of prototyping, the idea should be presented in a short time with little effort in such a way that it is understood directly so that feedback can be collected.
- Human Centred Design (HCD)
- Basics of development processes
- wicked problems
- Design Thinking: prototyping/testing/improvement
- Exercises
Sign up: Relax Course
from 27.10.2021
Biomimicry. Learning Entrepreneurship from Nature
Lecturer: Colin Mangham
Date: 27.10.2021 & 03.11.2021 & 10.11.2021
Time:3x Wednesdays, 6-7pm
Room: online
The course will take place online. The link will be posted shortly prior on RELAX.
Course contents:
MASTER CLASS: Biomimicry for Entrepreneurs
How to learn from nature and apply life’s operating principles to founding, building and growing a business.
Session 1: Accelerating Innovation
Introduction to Biomimicry: focus on emulation, reconnection, mindset; and form, process, system.
Homework/Independent Study: What will you ask nature?
Session 2: Seeing Differently
Lenses for observing the world around you in new ways: focus on Life’s Operating Principles.
Homework/Independent Study: What can you see that you’ve not seen before?
Session 3: Exchanging Value
Competition and cooperation: focus on feedback loops and circular economies.
Homework/Independent Study: What new and lasting value can you provide and receive?
Colin Mangham will lead this Masterclass. Colin is a Bioinspired Brand Builder, Chief Marketing Officer, Living Futurist (ILFI), Net Zero Accelerator Director, Global ESG & Sustainability Advocate, TEDx & Keynote Speaker, and University Lecturer. Here is his LinkedIn profile: https://www.linkedin.com/in/colinmangham/
Sign up: Relax Course
26.10.2021
Founding a small business – How does it work?
Lecturer: Victor Pauls, IHK Reutlingen
Date: 26.10.2021
Time:Wednesday, 4-5:30pm
Room: online
Join the Zoom meeting https://ihkrt.zoom.us/j/98206540250
Meeting-ID: 982 0654 0250
Passcode: 031272
Course contents:
Do you want to test a business idea? You consider,
to make yourself self-employed as a side business during your studies? Then maybe
establishing a small business makes sense for you.
How you
register a small business and find out what you should pay attention to, you can learn
in the online seminar of the IHK Reutlingen.
What the online seminar offers:
- Small business overview
- Legal forms for small businesses
- Registering a small business
- Accounting and taxes
- An overview of founding steps
- Tips for founding
Sign up: Relax Course
29.11.2021
Financing – legal tax for start-ups
Lecturer: Melina Bucher
Date: 29.11.2021
Time:3:30 – 6:45 P.M.
Room: online
The course will take place online. The link will be posted shortly prior on RELAX.
Course contents:
• Relationship between investment and financing
• Importance of the choice of legal form on the financing -> impending over-indebtedness -> impending bankruptcy
• The need for a capital and financing plan
• Important distinguishing features between the individual plan components (liquidity plan, profitability plan, personnel plan, depreciation planning, etc.) -> imminent insolvency despite good earnings -> impending bankruptcy
• Liquidity over profitability
• Qualitative components of a business plan (focus: “interlinking” and logical comparisons of the individual planning components)
• Which legal form is best for my company?
• What rights and obligations result from this?
Sign up: Relax Course